One of the things that can make or destroy a good piece of video is your viewer getting distracted by what you are wearing. So I thought I would share with you a few ‘Do’s and Don’ts’ that I found for you to keep in mind before getting in front of the camera. Remember video is NOT like a static photo and some fabrics can really react badly to light and movement.
First, the CLOTHING DO’s:
- Did you know that the safest colour on TV is blue.
- Pastel shirts work well on TV.
- Dress in a simple, boring manner, unless you are a fashion designer.
- If you wear a dark shirt, dark suit, and dark tie, you could end up looking like you are a mafia heavy.
- Men should have about an inch of their shirt cuff showing.
- Be wrinkle-free.
- Men should wear over-the-calf socks so your skin doesn’t show if you cross your legs.
- Vests look stuffy on TV.
- Remove jewellery that moves, makes noise, or could hit your microphone.
- Women – if you are going to wear a lapel microphone that is NOT wireless Don’t wear a dress! (The wire has to come out of your clothes somewhere!!)
Now, time for the CLOTHING DON’Ts:
- DON’T wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds bleed on camera and are distracting.
- DON’T wear dangly earrings. They distract.
- DON’T wear stripes, herringbone, small intricate designs, or flashy jewellery. They are hard for a TV camera to pick up on.
- DON’T wear checks.
- AVOID light coloured pants.
- DON’T wear more than one ring per hand.
- DON’T wear short skirts
- DON’T wear stripes. They dance around on the screen and are distracting.
- AVOID hair products that add shine.
- NO visible logos or companies or brands, except for your own company logo.
Remember you want your audience to be focused on what you are saying, not on what you are wearing!