As a small business owner I am sure you have heard all the talk that is raging on social media about the importance of video.  Well it’s true. You have probably seen the proof yourself – video content that you have posted getting more likes, comments and shares than your static picture posts.  If you haven’t tried it – give it a go! It doesn’t need to be a video of you – post something industry specific, funny or of general interest. See how it compares to your other ‘photo’ posts.  Video is effective because …..


Did you know that Facebook video has increased 360% in newsfeed updates?  That Facebook users rack up 8 BILLION daily views? Research shows us that videos drive 60% more engagement  If you want to get ‘talking’ to your audience – video is the way to go.


Another thing you will have heard many, many people say to you as a small business owner is that ‘People Buy People’.  This, too, is true. If someone is going to buy from your business, they want to feel a connection with you. Do you have what they want? Do they trust you to give them what they want? Do they like you enough to buy from you?


Consumers usually go through several ‘touch points’ before they are ready to buy – they realise they need a ’thing’, so they research the ’thing’ online, and maybe then go out to a store to touch and feel the ’thing’ then they will go back online to find a better price – signing up to emails for details and offers about the ’thing’.  When they feel comfortable that they have got the best deal/found the right place they will finally purchase the ’thing’. Video can help cut through the noise, connect you with your ideal audience faster.  It is a great way to showcase your products or services to show people actually using your product or having a happy client say how much they valued your service.


Did you know that 90% of information transmitted to the brain is visual? or that the average person only reads 20% of text on a regular web page? It is a fact that 80% of people retain what they see as opposed to 20% of what they read and 10% of what they hear.  So if you produce a video with audio and subtitles – you’re on to a winner in the memory stakes!


A great way to utilise video is to create a ’showreel’ of your business ‘best bits’, accolades and awards.  Why not turn some of your previous accomplishments into a video promoting your business? Get in touch if you’d like to find out about creating a showreel for your business.


Video is a great way of making sure your customers stick around.  The average video retains 65% of viewers all the way to the end of the video. Videos under 90 seconds see an average retention rate of 53%.  Videos on retail sites keep visitors for an average of 2 minutes longer than on those sites with just images. Videos draw the eye and keep the focus on your product or service – therefore seeing visitors on your site for longer!


No matter how passionate you are about your product or service, you are in business so ultimately need to make money.  Now only enough to pay the bills and re-invest in your business but to give yourself some sort of lifestyle as well. Adding a video marketing strategy to your overall business plan is no longer a ’nice to have’.  It is essential. To prove my point, here are a few stats for you: Research shows us that:

  • Marketers who use video grow 49% faster than non-video users
  • Replacing an image with a video on a landing page increases conversions by 12.62%
  • 97% of businesses say that ‘explainer videos’ help users understand their business better
  • Using the word ‘video’ in email subject lines boosts open rates by 19%
  • Video in email leads to a 200 – 300% in click-through rates
  • 55% of shoppers often research on mobile devices where visual content helps inform their product selection
  • 92% of shoppers say visuals are the most important influential factor affecting purchase decisions

Source https://www.renderforest.com/blog/video-marketing-statistics So, the question is …. can your business afford NOT to have a video marketing strategy? Click here To book your free 15 minute video marketing strategy consultation to see where video can take your business in 2020