You know that video is important for your business.

Let’s face it, enough people have been banging on about it – not just me!

But did you know just how much it could effect your business if you are not utilising video in your marketing campaigns?

Here are 7 rather eye-watering stats that no business can afford to ignore:

1. This year (2020) online videos will makeup 85% of ALL consumer internet traffic

What does this mean?  Well, it means that most consumers now checkout a product or service online and look for video representation (and yes they will do this even if they have been referred to you by a trusted source).  If you do not have a video presence, you are effectively shutting the door to 85 out of 100 new people who are looking for your product or service.

2.  Placing video on your landing page will increase conversion by more than 80%

Wow! Now that’s a figure to be looked at.  Users spend 88% more time browsing on websites that have videos, and video has been proven to drive purchasing decisions because the viewer feels they have had a deeper connection with your brand.  There is no better, faster way to build the ‘know, like and trust’ relationship online.

3.  Making your videos entertaining to users results in a 97% increase in purchase intent

Stop your snickering Miss Temple!  It’s true! We all like to be entertained.  Entertaining videos hold our attention.  If you produce content that entertains as well as informs, you are on to a winning formula.  I would venture to say that this is even more important during the recent times.

4.  Integrating a video on your website is 53 times more likely to reach Google’s front page

Who doesn’t want to appear on Google’s first page?  The higher up the rankings the better?  If you don’t have the budget to pay for Google Ads, incorporating video on your website is a great way to generate organic traffic for your site.

5.  87% of users want to see more videos from brands

Consumers today are demanding more video.  How many times have you checked out a video online when browsing for a purchase?  How many times have you viewed a product and thought ‘That’s great, but I wish there was a video of how to use this thing!’ Video consumption through mobile devices increases by 100% each year. Add to that the fact that 85% of adults use multiple devices at the same time. The demand is there – ignore it at your peril.  If you are not delivering what consumers want – ultimately your business will be the one missing out.

6.  Facebook users view an average of 8 billion videos daily

That’s an awful lot of people.  An awful lot of people who could be searching for someone just like you.

7.  75% of users take action after viewing a brand’s video – that includes clicking up to product check-out

Video is a great way of making your customers stick around your website or social media platform for longer.  And that’s what we all want isn’t it?  Getting your customers to know you and increasing your chances to not only close the deal, but get them interested in other products and services that you offer.

These numbers are HUGE. Technology is improving at an amazing rate giving you so many more opportunities to showcase your business than ever before.

So the one question you need to ask yourself is:  “Can my business afford to ‘close the door’ on video?”